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Press Release
- ARC International expands distribution of configurable SoC platform technologies
in UK and Ireland
Distribution deal with Direct Insight Ltd provides developers reduced
risk and decreased time-to-market for embedded systems based on ARCtangent™
and third-party microprocessors
Elstree, UK, October 9th, 2002: ARC International (LSE:
ARK), a world leader in configurable System-on-Chip (SoC) platform technologies,
today announced its appointment of Direct Insight Ltd as distributor for
ARC's software product line in the UK and Ireland. ARC's powerful software
suite of development tools greatly reduce design risks and decrease time-to-market
for embedded systems based on the 32-bit RISC/DSP ARCtangent™ microprocessor
core architecture, as well as third-party microprocessors including ARM®,
ColdFire®, MIPS®, PowerPC® and XScale™.
The new agreement follows the integration of ARC's subsidiaries and
products under the ARC International brand. Direct Insight already held
a successful relationship with ARC's former subsidiary, Precise Software
Technologies Inc, a provider of application-software platforms.
The
renewed relationship has expanded Direct Insight's product offering beyond
ARC's Precise/MQX™ RTOS and communications software stacks, to include
all of ARC's software products, such as the MetaWare® High C/C++™
compiler and SeeCode™ debugger. Doug Bruce, director of worldwide
software sales at ARC International said "We are very pleased to have
renewed our relationship with Direct Insight as we have mutually enjoyed
a very successful relationship in the past. Going forward Direct Insight
will continue to be an important element in ARC International's network
of distributors for our software products as we position ourselves for
continual growth in Europe."
David Pashley, managing director at Direct Insight said: "ARC International
is a forward-thinking, innovative and professional company, and we are
very happy to be extending our partnership with them. Exciting new products
are being introduced which enable us to offer a highly competitive integrated
development platform for key target processors."
The 32-bit RISC/DSP ARCtangent microprocessor core architecture is an
ideal choice for highly flexible and low cost ASIC, SoC, ASSP and FPGA
designs for communications and consumer products. With its low power consumption
and superior computational performance, it is a leading choice for variety
of embedded system applications throughout the world. |
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